Government Marketing Services

 

 

The 360 Company philosophy for marketing your business to government agencies is a balance of passive and active marketing. The first steps after obtaining your contract should be:

  • Learn as much as possible about your contract, the government landscape, and who your potential buyers are.

  • Let your existing government customers know about your contract.

  • Identify and advertise to prospective customers by utilizing several mediums including direct mail, email, and telephone.

  •  Actively educate government end-users about your contracts.

  • Search for available opportunities through published and non-published information sources.

  •  Maintain your presence in front of buyers by email, direct mail, and in person.

The 360 Company can help you with these services by doing the following:

  • Hold in-person or virtual training classes for Customer Service and accounting departments to explain the GSA and TXMAS programs and their responsibilities in estimating and billing.

  • Introductory Sales Team training to explain contracts and to review the sales resources available to them. This includes research training on:

    • The resources available to search for past opportunities.

    • Information about future purchasing requirements in your industryy.

    • Finding subcontracting opportunitiess.

    • Finding out who your competitors are selling too.

    • Develop an email campaigns to send to government buyerss.

 

  • Create a script for your company that solicits a response from the buyer in the form of relevant names and resources or acceptance of a meeting./li>

  • Execute email campaigns, respond to inquiries, and pass leads to your company.

  • Develop a targeted direct mail campaign.

  • Developing a GSA handout specific to your company to for distribution to end users and purchasers.

  • Develop an ongoing monthly direct mail and email campaign.

  • Identifying government agencies that utilize your services.

  • Providing relevant leads to you company.

  • Notifying you of relevant tradeshows and events.

  • Notification of relevant RFP’s to your industry.

 

Fill out the form below or call us at 512-579-0033 to get started today./p>

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